PAULO FELISBINO

General Manager, Lumina Live

Carré Club is an immersive experiential showcase that pays tribute to the Hermès’ iconic silk scarf – known in French as the carre. The club consisted of many instragramable installations such as a café space with floors and tables painted in Hermès scarf prints and a dedicated Carré-ok (karaoke) studio for members to belt out songs. Guests were also able to witness Hermès designers and artisans wield their skills live, as they unveil the process behind the scarf.

Lumina was responsible for the operation, manpower and special talent casting for the different activities over a four day long event.