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/ business leader
/ content & experiential strategist
GM + Paramount Pictures
@ São Paulo AutoShow 2010
Creative strategist & account director
This mega stand broke paradigms for General Motors, through international partnerships that made possible a flying Camaro, especially developed in Germany, and the exhibition of a giant Bumblebee robot, through a partnership with Paramount Pictures. Innovative interactivity, live performances made this a memorable experience.
Awarded Best Exhibit and Best Brand Activation.
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