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GM | Camaro Launch for South America
Creative strategist & account director

The iconic Chevrolet Camaro was presented in an exclusive fashion show, featuring creations by renowned fashion designer Pedro Lourenço, a live rock band and top models like Jesus Luz, Mayana Moura, Thalyta Pugliese and Marina Dias. The format added conceptual value to the launch and guaranteed a lot of media coverage.

 

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